Asos and Their Infamously Poor Customer Service
I have been writing and publishing honest reviews for close to a year now. For those of you who have been reading along, you’ve probably noticed that I’ve never written a bad review, ever. I have always been one to believe that everyone makes mistakes and while something may not work for me, another girl may swear by it so there’s really no reason for me to tarnish a brand’s name because I don’t like something of theirs. I leave the bad reviewing to others who are more passionate about it while I write about things that I sincerely love and work for me. But unfortunately, my thoughts on this changed today when I experienced a little situation with the UK based online fashion store, Asos.
I had come across the Asos website quite a few times but never actually purchased anything from them because I consider them a bit pricey. Until, I happened to be looking for a very hard to acquire lipstick that only Asos seemed to have in stock. While other websites were selling this lipstick for twenty US dollars, Asos had the audacity to charge twenty-eight dollars for the exact same lipstick, apparently they were aware that the item was out of stock everywhere else and decided to make a few extra dollars off of their poor customers. Needless to say I was bothered by the price but went ahead and ordered the item anyway because I knew it would be just the perfect gift for one of my girlfriend’s birthdays. I was informed via e-mail that the item would arrive on the 19th of the month but by the 24th and my friend’s birthday being only days away, the item had still not arrived. I used my tracking number and to my surprise found the item was listed as “delivered” on the 20th. I obviously hadn’t actually received the item and no one signed for it so at that point I was just confused and wanted to talk to customer service at Asos.
“Talk to customer service as Asos,” after doing some research on the web, I discovered that this seemingly simple task was actually an impossibility. Getting a hold of a customer service representative at Asos is literally harder then getting a hold of the President of the United States of America. The first thing I did was go to their “Contact Us” section and find a number to call but apparently they “prefer” to be e-mailed instead and all I found was a form that I could fill out and send off. About an hour after e-mailing them I received an automated message in return that basically stated that all the answers to my questions could be found on their FAQ sheet. Hilarious, really, seeing that a “Customer Care Team are on hand to help 24 hours a day 7 days a week.” Evidently everyone was on break at the same time so I hit up Google in search for some answers.
What I found was that Asos’s phone number is harder to score than Angelina Jolie’s. I visited countless forums with hundreds of girls pleading to find their customer service number and people sharing all the numbers they had. I tried calling eleven different international numbers today and every single one of them was disconnected. The latest number was posted seven months ago and unfortunately that one didn’t work either. One girl even started a petition against Asos’s customer service team and it already had 28 signatures.
Sure I’m upset about what happened to me because not only did I lose my money, now I don’t have a gift for my friend. But most of all, I’m disappointed. Everyone knows that business is about making money but everyone also knows that when you offer a service your job is to make the customer happy. I’m not sure how things work in the UK but in America we pride ourselves in costumer service. Sometimes it’s the reason we continue shopping somewhere, just because the girl working the floor is super nice and helpful.
It probably goes without saying but I will never shop at Asos again. Finally, I ask that you share this review, on the forums, on Facebook and even on Asos’s site. With so many unhappy customers I’m stunned that people are still shopping with them.
UPDATE: I’ve been getting a lot of comments on this post with other people sharing a similar story to mine and I hope that my post is helping spread some awareness. You ladies work hard for your money and it’s truly despicable when such a large company can take advantage of their customers and not have to answer for it. I have recently discovered that Asos has deleted their customer service Facebook page (I can only imagine why) but you should still try and reach them by sending a private message to the general Asos Facebook page if you do have a dispute to settle with them.
Good luck to you ladies, I hope you get some justice!

Comments
This same thing happened to me and I am so upset and frustrated. Did you ever get your lipstick?
Nope :-/ but I just told my credit card company to cancel the order and I did get my money back. If you’re still looking for someone to talk to, they seem to answer questions on facebook pretty quickly, this is their Facebook page dedicated to customer service: https://www.facebook.com/ASOSHeretoHelp
Hope it works out for you!! I definitely don’t recommend purchasing stuff from them anymore, I know I don’t!
same here
beware!!
I cannot stand them! I am going on a cruise tomorrow and the only shop that has bathings suits is ASOS. Ordered 3 times- EVERY SINGLE ORDER WAS WRONG! Ugh. Never again
ugh, that really sucks! I’d recommend just buying a suit where ever you’re going on vacation at a cool little boutique. That way you’ll have a souvenir and a suit you can actually use!
A friend raved about Asos and hadn’t had a problem so I decided to try it. After my first 2 attempts at my order came back as not valid stating my security code was incorrect (even though I double checked all cc info and wverything was perfectly in order) I tried again a third time with a new cc and it went through.
I recieved a package on the correct date however it wasn’t my order, it even had a girls name in Miami who it should have went to (I’m in Indiana). So I emailed their care line and got a generic email response saying someone would be with me shortly. After 4 days of no response I emailed them again and got the same generic “we will respond shortly” reply.
This morning I got an email which at first I was excited to see, only to find it says “we see your issue has been resolved”!! I’m so frustrated because the 4 dresses I ordered were for my honeymoon which I leave for in 10 days! Plus there’s still a $180 charge on my card.
I Will Not be ordering from them ever agiain!! Ugh!
Yes! I definitely got that generic e-mail response. I’m so sorry, Brandi. What I did was just complain to my CC company and I got my money back at least. But if you really want those dresses you should find Asos customer service on Facebook, they seem to respond better on there (you should tell them to expedite your shipping free of charge to make up for their mistake). If you don’t care for the dresses anymore just get the charge on your credit card reversed because you didn’t even receive your order.
Good luck, Brandi and have a blast on your honeymoon!!
i did not receive the parcel and ASOS automaticly refunded my order and only 4/5 of my money is back to my account.
i send the customer service 8 e-mails and they just reply they are busy now!!!
I’m sorry, Gao
I’m sure you’ll get your money back. Try reaching their customer service page on Facebook: https://www.facebook.com/ASOSHeretoHelp
Their Facebook page isn’t any better.. They just tell you to send them a private message and that can take days before they reply.. Really dissapointed with this shop
That facebook link does not work. I ordered from them just now and they declined my card yet charged me twice. Im freaking out because I spent $133.. which was charged twice and yet my order is “unsuccessful”… so how am I going to fix this :[
oh wow, you’re right. I just used the link about a week ago but it doesn’t seem to be working now :-/ I recommend disputing the charge with your credit card company because I think that’s considered fraud!
I returned some items I had ordered but they never refund the money. Not sure how I can get in contact with the customer service. Unprofessional.
Hey, Kristel!
I just went through the conversation I had with their customer service rep. via Facebook and noticed that they’ve gotten rid of their customer service Facebook page. Unfortunately I’m not sure how else you can reach these people but I can recommend that you open a dispute with your credit card company. Good luck, Kristel.
they have the worst customer service response yet i am yet to get my items… I shall never shop with them again nonetheless, i hope to institute an action against them because their action is fraudulent.
Yes, definitely the worst I’ve personally dealt with. I only ever tried to buy one thing from them and it’s been so easy to stay away from their store being that there are hundreds of other online stores with adorable stuff and amazing service
Kristel and Liat,
The same thing happened to me! I ordered two dresses that came on time, but they were a size too big and the fabric looked kind of cheap. So I sent back the package using their return label. I tracked the package and it was received at their return center on Jan. 18th. According to their email, I should’ve received my refund with 72 hours…NOT!!
I am so upset! Their clothes are not cheap! I think I may try to email them once every other day. Has anybody got a refund here in the US?
Hey, Phylicia!
Oh their stuff definitely isn’t cheap :-/ I mean, I know i’m pretty frugal but I don’t mind spending more money on something that was constructed from high quality materials (which most of their stuff is not).
But no, I never actually got a refund; I had to just open a dispute with my credit card company and I got my money back that way.
OH MY GOD ARE YOU KIDDING ME? I just dropped $400 because I bought different sizes for some stuff, and they better freaking give me my refund!
Hey all,
Looks like there are a couple of you having problems, not what we want to see. If you’re still having problems can you drop us an email at: care@asos.com and put ‘Twitter’ as the subject name – we’ll get back to you as soon as we can. ASOS
Well for those of you hoping for change, im sorry to disappoint. As of 3/1/13 I am out 105 USD because my package was “delivered” and ASOS is no where to be found. Could the BBB get involved?
That’s really bad. I would tell you to e-mail them at the e-mail they recently posted (care@asos.com) but I feel like they’ll just give you an automatic reply that won’t help your situation. I recommend you either send them a personal message on their Facebook page or just dispute the charge with your credit card company.
In regards to the BBB, unfortunately the BBB is a business itself so it provides a service to other businesses but it is not a requirement for all businesses to comply with their policies.
So mad! They said that the order didnt process so i tried 3 more times. And then i gave up, and even more mad cause they were reallly good clothes! I checked my card statement the next day and turns out they took 800 plus dollars from me! Didnt process my ass!!!! helpp meeee
I work for asos customer service and this is a problem we’re forever answering… I can guarantee you that asos took no money from you
you… it’s completely out of asos’ control and is totally down to your bank.
I hate getting customers emailing in full of worry because I can imagine how I’d feel in their situation. Also hate that there’s nothing we can do to sort it out for them.
We get over 12 thousand emails a day and they all need looking in to thoroughly, couriers have to be chased up via phone (or email if we can’t get through to them, grrr), we have so much to remember and do to make sure everything goes right for you, that sometimes the email you get back seems impersonal and generic but I can assure you that, behind the computer, we’re hard at it trying to solve your problems!
And no I don’t work in marketing or whatever, I’m just a regular human who started working as a customer care advisor a couple months ago!
Makes me sad to see people haven’t had a good experience of our work cos we really do try!
Anyway, I ooriginally replied cos I wanted you to feel assured that you haven’t been charged 800 for multiple orders!
X
I understand that you all are working very hard answering e-mails. However, multiple studies have shown that when customers have issues, they want to talk to someone on the phone and it’s just a shame that the Asos brand hasn’t learned that yet.
I get that you’re trying to “set the record straight” but what I don’t think you undertand is that there’s a certain amount of responsibility Asos has to help their customers who spend their hard earned money keeping your brand going. It sounds to me like Asos needs to hire A LOT more customer service reps.
To this day, Asos is the ONLY company in existence (and I am an avid shopper) that knew there was an issue with my order and did absolutely nothing to help me.
Anything that gets you to SPEND money, their customer service is snappy! I’ve emailed them and gotten replies within an hour–on facebook, it’ll take like half an hour.
So far, I’ve been waiting upwards of two days waiting to hear back about processing a refund.. God knows how much longer it’ll take to actually receive that refund.
hey guys, I know this is probably a little late, but if you have any queries regarding your order, call on this no: +442077561000. Then press 1 and 1 again. This will connect you to customer care. I’ve also been having some trouble with my order. Expected it atleast 2 weeks ago and still no delivery. However, customer care was more then ready to speak to me and help. Hope my order comes through! Hopefully this will help you guys:)
Ive had a similar experience with most of you’ll and if I had read these reviews before I purchased the items I would not have. I’m currently pregnant and was having trouble with getting proper clothes for work so I decided to order from ASOS, since they have a nice range. I placed my order on April 11th,2013, my order was suppose to arrive on 25th April,2013 but has still not arrived to this date. After emailing them I was asked to wait an additional 9 days to see whether I would get the order. The total cost of my order was 117 USD. I am disappointed and frustrated because this is a large amt of money in my currency. So much for waiting excitedly for this. I don’t even no at this point if I will ever receive this package and if I do finally receive it, at this rate it will be after I give birth in four months!.
Agree with u Disgruntled i am facing the same problem..they always ask me to wait for 9 working days and its already been 40 days!! they don’t value costumer money at all!! pathetic sevice! i have nt received my order yet! when i ask them i read the same msg saying u have to allow 9 working days!! i am seriously so frustrated!!